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[b]Crossrunner ATV Joins SVIA[/b][url="http://www.motorcycle-usa.com/Article_Page.aspx?ArticleID=5865&Page=1#"][/url]

2/1/2008

[i]Courtesy of SVIA[/i]


North American Imports, LLC, makers of CROSSRUNNER all-terrain  vehicles, has joined the Specialty Vehicle Institute of America to  further promote the safe and responsible use of ATVs in the United  States.


"Each new member company strengthens the industry's commitment to  educate riders, and non-riders alike, about the safe and responsible  use of ATVs," said Tom Yager, vice president of safety programs for  SVIA. "We are encouraged by the example that North American Imports is  setting for all new manufacturers and distributors in the U.S. ATV  marketplace by supporting the long-standing efforts of SVIA members."


For over 20 years, members of the SVIA have supported free hands-on  rider training to all purchasers of new ATVs, created public awareness  campaigns of safe ATV use, and supported state legislation that  addresses the behaviors present in a majority of ATV-related accidents  and fatalities. 


U.S. Consumer Product Safety Commission data show that 92 percent of  all ATV-related fatalities are the result of one or more warned-against  behaviors. These behaviors include: not wearing a helmet, riding on  public roads, carrying a passenger on a single-rider ATV, youth riding  unsupervised, riding with no formal ATV training, and riding the wrong  size ATV. 


"We are proud to be a part of the SVIA team," said Jerry Robinson,  Executive Vice President of North American Imports. "We look forward to  a long relationship helping to promote ATV rider safety and training  for the industry." 


"We are confident the CROSSRUNNER lineup and our support team will meet  or exceed our customer's expectations in product quality and customer  service while maintaining an attractive price," said Robinson. "We are  committed to bring safe and exciting recreation to every family member  who rides a CROSSRUNNER vehicle."


For more specific information, North American/CROSSRUNNER can be  contacted at (888) 520-7222 or 888-650-2188 in Canada. The web site is [url="http://www.crossrunner.net"]<u>www.crossrunner.net</u>[/url].
 
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