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Agreement includes title sponsorship of King of the Hammers Can-Am is the “official UTV of ULTRA4 Racing.” This two-year agreement includes the title sponsorship of the UTV portion of the 2017 Can-Am King of the Hammers (KOH) off-road race in California, and the entire ULTRA4 UTV racing series...

Yamaha Raptor 250 Named A Consumers Digest Best Buy CYPRESS, Calif. – May 28, 2008 – Yamaha Motor Corp., U.S.A., maker of the toughest, most capable ATV and Side-by-Side (SxS) vehicles, is proud to announce that the Yamaha Raptor 250 and Raptor 250 SE were recently named Consumers Digest...

Raptor 250 Named Best Of Class by ATV Sport Magazine Yamaha™s Raptor 250 continues to earn individual and industry praise as one of the best new ATVs of 2008. The all new ATV has completely raised the bar for the entry-level class with superior design and performance. MORE>>>

Polaris Sportsman 800 Touring Named ATV of the Year by Affinity Powersports Media™s ATV Magazine Minneapolis, May 14, 2008 Polaris Industries today announced the Sportsman 800 Touring was named ATV of the Year by Affinity Powersports Media ATV Magazine. The ATV also received a Best in Class...

Yamaha Rhino 700 FI 4x4 Named NRA's 2008 "Vehicle of the Year" New Rhino Side-by-Side Earns American Hunter Magazine's Golden Bullseye Award Cypress, CA (5/15/2008) - Yamaha Motor Corp., U.S.A., the leading maker of ATV and Side-by-Side (SxS) vehicles for outdoorsmen, has received an American...