Lucas Oil AMA Pro Motocross Championship and NBC Sports Group Announce New Television Distribution Partnership

New Partnership Allows Full Broadcast Integration for Series Sponsors

Lucas OilMORGANTOWN, WV – November 14, 2011 –  MX Sports Pro Racing and Alli Sports, a division of the NBC Sports Group, announced today that NBC Sports and NBC Sports Network (renamed from VERSUS on Jan. 2) will be the new broadcast home for the 2012 Lucas Oil AMA Pro Motocross Championship. The broadcast partnership will feature three live hours on NBC Sports and 21 hours of race programming on the NBC Sports Network, with 11 hours live.

The 2012 season expects to continue the upward trend the series has experienced since MX Sports Pro Racing and Alli Sports became partners in 2009. Since that time, motocross has enjoyed unprecedented growth with fans, and has seen its television audience nearly quadruple in just three years. This new partnership comes on the heels of a highly successful 2011 season that reached the largest overall motocross audience through television, digital and on-site viewers in the sport’s 40-year history. In 2011 the series saw a 36 percent increase year-over-year in domestic television viewership, along with a 50 percent increase in overall website traffic.

“NBC Sports and the NBC Sports Network are the perfect broadcast partners for the Lucas Oil AMA Pro Motocross Championship,” said MX Sports Pro Racing President Davey Coombs. “We look forward to engaging motocross’ strong and devoted fan-base via the various broadcast and digital platforms available through our relationship with Alli Sports. Our work together over the past three years has done a tremendous amount to grow the sport and we’re excited to build on it with the expanded television partnership with the NBC Sports Group.”

With the move to the NBC Sports Group, Alli Sports will have greater flexibility to offer complete packages to sponsors that include media assets, series sponsorship opportunities, as well as more live hours, better programming windows and the ability to cross-promote the series across various networks and platforms.

“The new television package not only provides new opportunities for our fans, but allows us to better support both our current and future business partners with more robust and flexible sponsorship packages,” said Alli Sports President Wade Martin. “The Series has seen amazing growth on all levels and the new television package is another big step.”

“The Lucas Oil AMA Pro Motocross Championships is a terrific programming property for the NBC Sports Group, particularly due to its popularity in young male demographics,” said Rob Simmelkjaer, Senior Vice President at NBC Sports. “It will serve as an important part of our action sports strategy going forward.”

The 2012 Lucas Oil AMA Pro Motocross Championship will be broadcast on five continents, in 104 countries. The series’ widely-popular online coverage will continue as well, allowing enthusiasts to log onto the official website of the Lucas Oil AMA Pro Motocross Championship to catch all the opening-moto action at

The 2012 race schedule for the Lucas Oil AMA Pro Motocross Championship will be released in the coming months and will feature a 12 race season at the nation’s premier tracks. For additional information on the series please visit Visit the American Motocross Facebook page and follow @americanmx on Twitter for up-to-the-minute information on the latest Lucas Oil AMA Pro Motocross Championship action.

For media information about the Lucas Oil AMA Pro Motocross Championship, please contact Media Manager Brandon Short via email at [email protected] or by phone at 949-365-5750.

MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world’s most prestigious motocross series – the Lucas Oil AMA Pro Motocross Championship. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit

Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Lucas Oil AMA Pro Motocross Championship, the Dew Tour, Winter Dew Tour, China Invitational, King of Wake series, and the Gatorade Free Flow Tour. Alli TV Productions creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. Visit

Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the AMA Pro Motocross Championship.” Visit

AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit

NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Wimbledon, French Open, Tour de France and Kentucky Derby.

Posted by on Nov 16 2011. Filed under News and Information. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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